Nail painting first became trendy in the U.S. In the 1920s with the advent of auto paint. Before that period, women infrequently colored their nails with red oil or added gloss with coloured creams or powders. The trend toward ladies painting their nails was well-liked in France before it became usually found in the U.S. By 1925, ladies painting their nails could utilize a rosy red color which was routinely applied only to the centre of the nail and not to the moons. 2 possibilities hit the beauty market in 1927 for ladies painting their nails : a rose coloured cream and a tube of white, chalky liquid to be applied under the nail tip.

The latter produced a look like a French manicure. By the 1930s, a bunch of bros invented a range of nail colors and set up the Revlon Company. 1 or 2 years later on Max Factor made a few dark colours engineered to cover the whole nail. Actress Rita Hayworth promoted the appearance of long, red nails in the 1940s. By 1945, Max Factor added diverse colors to its line including pink, red and other colors. In the early 1950s the standard manicure concerned polish that didn’t cover the moon of the nail or the tip. Manicurists worked in hairdresser shops. Synthetic nails were introduced in the 1970s, first on the West coast. [Read more...]